While preparing for the announcement of the theme for 2021, we worked on stripping the visual content on social media to the core TEDx brand. Sticking to basic shapes and colour palette, we kept the imagery uniform and simple but still bold enough to be eye catching and recognisable.

By incorporating quality moving images into our social media posts (especially Instagram stories) we communicated the professionalism of the brand and created content that is interesting and new.

I got to have fun learning and experimenting with motion graphics and animating elements.